Orientation Week (O-Week) is one of the most exciting times for new university students. It’s their first real glimpse into campus life, where they meet new people, explore the grounds, and start to build their connection with the university. For institutions, O-Week is a prime opportunity to leave a lasting impression, and a well-designed merchandise pack can go a long way in fostering this connection.
By including thoughtful, high-quality items that students will actually use, universities can create a deeper bond between the student and the university’s brand identity. Practical items that resonate with student needs not only make life easier but also keep the university top-of-mind. Here are some top ideas for an O-Week merchandise pack that does more than just look good—it adds real value to the student experience.
1. Oversized Notebooks: Because Pen and Paper Still Have Their Place
In today’s digital age, it’s easy to assume that laptops and tablets have completely replaced traditional note-taking methods. But the reality is, there are always moments when pen and paper are indispensable. Whether students need to jot down quick notes, sketch ideas, or prepare for a group discussion, a reliable notebook is often the unsung hero of university life.
By including an oversized notebook in your O-Week pack, you’re providing students with a useful tool they didn’t realise they’d need. The larger format gives them ample space to write, draw, and brainstorm, making it a versatile item for both academic and creative work. Plus, every time they flip open their notebook, your university’s logo will be front and centre, reinforcing your brand over and over again.
2. Multi-Function USB Cable Adapter: The Ultimate Tech Companion
With the rise of USB-C ports in most modern laptops, students now face the challenge of connecting various devices that use different ports. Laptops, tablets, and smartphones often come with varying connectors like USB-C, USB-A, and Lightning, and not having the right cable can be frustrating—especially during study sessions or group projects.
Including a multi-function USB cable adapter in your O-Week merchandise pack solves this problem. By providing a single cable that supports USB-C, USB-A, and Lightning connectors, you’re equipping students with a tool that ensures they can charge their devices or transfer data anytime, anywhere. This small but extremely practical item will quickly become an everyday essential for students, associating your brand with convenience and forward-thinking technology.
3. High-Quality Water Bottles: Staying Hydrated, Staying Connected
Staying hydrated is essential for students to stay focused and energised throughout their day, yet a quality water bottle is one of the most commonly forgotten items as they transition into university life. Including a high-quality stainless steel or durable BPA-free plastic water bottle in your O-Week pack ensures that students always have a reliable way to stay hydrated, whether they’re heading to class, the gym, or a study session.
A well-made, durable water bottle is a practical gift that students will appreciate and use daily. Not only does it encourage a healthy lifestyle, but it also serves as a constant, mobile reminder of your university’s brand. Every time they take a sip, they’ll be engaging with your logo, which helps keep your institution top-of-mind throughout their day.
4. Car Sun Shade: Practical and Visible, On and Off Campus
While not every student may have a car, for those who do, a branded car sun shade is a unique and highly practical item that can help keep their vehicle cool in Australia’s hot weather. Sun shades protect car interiors from heat and UV damage, making them an essential accessory for any driver.
What makes this item particularly valuable from a branding perspective is its visibility. When students use the sun shade, they’ll be passively advertising your university wherever they park—whether that’s on campus, at home, or out in the community. This creates ongoing brand exposure for your university while providing students with a useful product they can rely on.
Why Useful Products Make a Lasting Impact
The most effective O-Week merchandise packs are filled with items that students actually need and will use regularly. When students see genuine value in the merchandise, they’re more likely to keep and use it, meaning your university’s brand will stay with them throughout their daily activities.
Useful products like multi-function USB adapters, oversized notebooks, and high-quality water bottles seamlessly integrate into their academic and personal lives, making your brand part of their university experience. This connection strengthens their loyalty to the institution and makes them feel like they’re part of a community that understands and supports their needs.
Conclusion
Designing an O-Week merchandise pack that provides value and utility goes a long way in creating a deeper connection between students and your university’s brand. By including practical items like oversized notebooks, versatile USB cable adapters, and durable water bottles, you’re not only enhancing their student experience but also ensuring that your brand remains visible and meaningful long after O-Week ends.
Ready to make a lasting impression on your students? At Inck, we specialise in crafting high-quality, functional merchandise that resonates with your audience and strengthens your brand identity. From design to delivery, we handle every step of the process, ensuring your O-Week pack stands out.
Contact Inck today and let us help you create merchandise that students will use, love, and remember for years to come.
