Tesla Branded Merchandise: When Promotional Products Get S3XY

Looking to slip into something more comfortable?

Tesla has taken branded merchandise to a whole new level with their limited-edition red satin shorts. With “S3XY” written in gold lettering across the back—a nod to Tesla’s Model S, Model 3, Model X, and Model Y vehicles—these shorts are anything but subtle. They’re bold, attention-grabbing, and the perfect conversation starter.

If you’re brave enough to wear them to your local Caltex, you’ll definitely turn heads.

The Genius of Tesla’s Branded Merchandise

Elon Musk, the mastermind behind Tesla, is no stranger to the power of strategic promotional merchandise. Over the years, Tesla and Musk’s other ventures have released a range of quirky, limited-edition products, including:

• Tesla Surfboards: A sleek, branded surfboard designed for Tesla enthusiasts.
• The Boring Company’s “Not a Flamethrower”: A tongue-in-cheek blowtorch that became a viral sensation.
• S3XY Satin Shorts: A cheeky dig at short-sellers betting against Tesla’s stock, which famously crashed Tesla’s website after Musk tweeted about them.

The common thread? These items aren’t just merchandise—they’re marketing gold. They generate buzz, spark conversations, and reinforce the brand’s bold and innovative image.

The Lesson for Your Brand

Tesla’s approach to branded merchandise teaches us an important lesson: promotional products don’t have to be boring. In fact, the more creative and unexpected they are, the more likely they are to:

• Get Noticed: Unique merchandise grabs attention and creates viral moments.
• Spark Conversations: Products like Tesla’s shorts or surfboards encourage people to talk about your brand.
• Build Brand Loyalty: Limited-edition items create exclusivity and a sense of connection with your brand.

When done right, promotional merchandise isn’t just a giveaway—it’s a powerful marketing tool.

Ready to Create Merchandise That Gets People Talking?

At Inck, we specialise in designing branded merchandise that stands out. Whether you’re looking for something bold and cheeky like Tesla’s satin shorts or a product that aligns with your brand’s core values, we’re here to help.

Get in touch with us today to explore how we can help you create promotional products your customers won’t stop talking about!

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