When Nestlé approached us with a challenge, the brief was clear:
“Create a giveaway that is relevant, educational, and capable of influencing consumer behaviour—all for under $1.”
The result? The iconic Nestlé Portion Plate.
The Story Behind the Nestlé Portion Plate
This innovative product wasn’t just a simple giveaway—it was a tool designed to educate and inspire healthier eating habits. Featuring two plate designs (one for adults and one for kids), the Portion Plate became a key element of Nestlé’s ‘Choose Wellness’ campaign, and it remains a prominent feature to this day.
Despite navigating a complex and compliance-heavy production process, we delivered the plates well under budget, proving that impactful promotional products don’t have to come with a hefty price tag.
Why Promotional Products Work
Promotional products are ranked as the No. 1 most effective form of advertising across all generations. But they’re more than just branding tools—they can actively change behaviours and create lasting impressions.
Here’s why they’re so effective:
- Relevance: Custom products resonate with specific audiences.
- Educational Value: Products like the Portion Plate can inform and inspire.
- Longevity: Most promotional items are kept for over six months, ensuring prolonged exposure to your brand.
Can a Promotional Product Change the Way We Eat?
In the case of the Nestlé Portion Plate, the answer is a resounding yes. This simple yet impactful product encouraged portion control and healthier eating habits, aligning perfectly with Nestlé’s mission to promote wellness.
At Inck, we’re proud to have played a role in creating a product that not only achieved its marketing goals but also made a positive difference in people’s lives.
Ready to Create Your Game-Changing Product?
If you’re looking to design a promotional product that’s not just memorable but also influential, we’re here to help. Whether you want to educate, inspire, or simply stand out, our team at Inck can bring your vision to life.
Get in touch with us today to discuss how we can help you craft the perfect promotional product for your brand!
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