Are your promotional products putting your business at risk of legal action?
It may sound dramatic, but it’s a real concern. The Australian Competition and Consumer Commission (ACCC) actively monitors businesses for false or misleading claims about their products and marketing. This practice, known as Greenwashing, can result in hefty fines and damage to your brand’s reputation.
Even major corporations like Woolworths and Coca-Cola, with dedicated teams and robust policies, have been called out for Greenwashing. If it can happen to them, it can happen to anyone.
What Is Greenwashing?
Greenwashing occurs when businesses make exaggerated or false claims about the environmental benefits of their products or practices. Terms like “eco-friendly,” “sustainable,” and “biodegradable” are often used loosely, leading to confusion and potential legal issues.
How to Protect Your Business from Greenwashing
To ensure your business stays on the right side of the law, consider these tips:
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Verify Claims with Suppliers
If you’re promoting a product as “certified organic” or “made from recycled materials,” always ask your supplier for detailed proof. Documentation and certifications are critical. -
Partner with Experienced Suppliers
Work with a promotional merchandise provider who understands the complexities of sustainability claims. They can guide you in making accurate and compliant statements. -
Understand the Limitations of Biodegradable Products
For example, biodegradable packaging might sound eco-friendly, but the infrastructure for proper decomposition is often underdeveloped in Australia. Claims like these might be more aspirational than factual. -
Be Cautious with Buzzwords
Terms like “sustainable,” “recyclable,” and “eco-friendly” can be misleading if not backed by evidence. Avoid overpromising and instead focus on transparent, factual messaging.
Real-Life Example: Biodegradable Packaging
Biodegradable packaging is a popular choice for businesses looking to reduce their environmental impact. However, many products labeled as biodegradable require specific conditions to break down—conditions that may not exist in Australia. Without proper clarification, such claims could mislead customers and attract ACCC scrutiny.
Why Choose Inck for Your Promotional Merchandise Needs?
At Inck, we believe in under-promising and over-delivering. We prioritize transparency and accuracy, ensuring that your promotional products align with both your brand values and legal requirements.
Our team is experienced in navigating the complexities of sustainability claims, helping you make informed decisions about eco-friendly merchandise. Whether it’s verifying certifications or selecting genuinely sustainable products, we’re here to support your business.
Need Help Navigating Greenwashing Risks?
Greenwashing is a growing concern, but with the right approach, your business can avoid legal pitfalls and build trust with your audience. Contact Inck today to learn more about how we can help you create impactful, compliant promotional merchandise.
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