A hand holding a smartphone displaying a "hot or not" comparison between Michael Jordan holding Air Jordans and Kendall Jenner holding a Pepsi can.

Hot or not? Artist collabs

The Power of Promotional Merchandise Collaborations with Artists and Celebrities Collaborations between brands and artists or celebrities are reshaping the landscape of promotional merchandise, creating bespoke products that stand out…
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An old TV set with nostalgic objects on the screen.

The awesome power of nostalgia in marketing

Sometimes, being forward-thinking means taking a look back and revisiting the biggest products and moments of yesteryear. Nostalgia-themed marketing works! It taps into the sentimental value of past experiences and…
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