Strategic Merchandise Marketing – An Insider’s Guide
Do you know what the biggest mistake brands make when it comes to choosing their branded merchandise? They don’t really think about it. I mean, sure – they might scroll…
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COVID-19 – The 5 Weirdest Promotional Products Borne Out of the Pandemic
Don’t worry – I promise not to use the word ‘unprecedented’. That said, some of the products and innovations that have come across our desk since the pandemic began have…
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Do Promotional Products Work?
The short answer? YES. But, don’t just take our (slightly biased) word for it. The studies and stats speak for themselves. A 2017 PPAI Study ranked promotional products the No 1 most…
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Look at ME – How to Use Branded Merchandise to Get Your Business Noticed
Getting your business noticed isn’t as easy as simply sticking a logo on it and hoping for the best. Every day the amount of advertising that competes for your customers’…
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INCK wins the APPA Award! For the Third Year Running.
We are excited, proud and a little bit chuffed to announce that INCK has won an APPA award for our Twining’s In’fuse Water Bottle. The award, for best entrant in…
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Promotional Swag – What NOT to Do
What a difference the right direction can make.In the late 90’s, the Bureau for At-Risk Youth, released an anti-drug propaganda pencil with the slogan “Too Cool To Do Drugs”. Unfortunately,…
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Hendrick’s Giant Cucumber: How sinking to the bottom brought them out on top
Last month, Hendricks’ Gin unveiled a Giant Inflatable Cucumber in the iconic Australian location that is Sydney’s Darling Harbour. In hope to gain greater brand awareness, the giant cucumber was…
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The 10th Tour de Cure Signature Tour has kicked off!
Friday marked the official start of the 10th Signature Tour de Cure with a team of 250 riders hitting the road to cover the 1400km journey from Sydney to Geelong…
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What’s Hot? 4 Promotional Trends for 2019
The promotional products industry is ever evolving and its good to keep an eye on trends. Here are 4 promotional merchandise trends for 2019 from the Inck team! Trend #1:…
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When is Chinese New Year 2019?
Chinese New Year officially begins on February 5th, 2019, and ends on February 19th. Preparations for the New Year begin on January 28th, 2019, and last until New Years Eve (the…
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