How to Brief Promotional Products – An Insider’s Guide
If you’ve been asked to source promotional merchandise for your company, you might be wondering – What do I need to know before I ring around to get quotes? Good…
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Greenwashing
Promo products & Greenwashing – don’t get hung out to dry! Are your promotional products putting you at risk of legal action? Sounds a bit dramatic, doesn’t it…..? But, every…
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Weird Promotional Products that (probably) shouldn’t exist
When it comes to choosing promotional products and branded merchandise to promote your business, it makes sense to search out stuff that presents it in a positive light. That said,…
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Can a promotional product really be instrumental in changing customer behaviour?
A while back Nestlé came to us with a brief that went a little like this: Please help us create a giveaway that is highly relevant, has an educational benefit…
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The INCK Guide to Merchandise Lingo
Looking to create a range of branded merchandise for your business? Been asked to source some cool creative products for an upcoming activation? If it’s not something you have a…
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Useful Fact No. 239 – Not all large scale activations need to happen offshore.
Case in point, when Farmer’s Union decided to commemorate their iconic beverage with a range of stylish, no-nonsense merch they did it all right here in Australia. Inck was delighted…
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More intention, less waste – How to minimize your promotional swag footprint
Promotional merchandise has been a staple of marketing campaigns and major events for decades. Reason being, they work. Really well! However, by taking a more intentional and thoughtful approach to…
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Can promo merch be TOO successful?
While the idea of creating branded merchandise that is in huge demand might sound ideal, some promotional campaigns have backfired for being TOO successful. Let’s look at a few examples…
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Are Sustainable Promotional Products Worth the Extra Cost?
Here at Inck, we strongly believe they are. Here’s why: Environmentally Friendly: Sustainable promotional products are made from eco-friendly materials that are either biodegradable, compostable or made from recycled materials.…
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Promotional Products – 5 Reasons they REALLY work
Promotional products are an effective marketing tool used by businesses to increase brand awareness, customer loyalty, and ultimately sales. While the tangible benefits of promotional products are well-known, there is…
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