Travel Innovation – 3 Products that are Helping Save the World
Whilst, it might be a while until we are racking up our frequent flyer points again, I love the innovation being explored to lessen the impact. Did you know that…
Read more
Fast Fashion – What’s the true cost of cheap promotional apparel?
They will wear something once, twice or maybe never’…… Four Corners expose on the perils of ‘Fast Fashion’ that aired last week was an excellent reminder that our ‘bargain mentality’…
Read more
Recycled, Organic and Conventional Cotton – What’s the Difference?
Cotton has long been a wardrobe staple and remains a popular choice for promotional apparel. That said, not all cotton is created equally. To help you make more informed purchasing…
Read more
Entity’s Sustainable Range – Branded Merchandise Made Responsibly.
Sustainable Branded Merchandise. Getting dressed in a suit and tie is so 2019. Which is one of the reasons the new sustainable range of lounge/athletic wear from Entity Brands has…
Read more
Are You Guilty of Greenwashing?
Greenwashing = The act of advertising environmental claims without backing it up with real policy. There is little doubt that playing nice with the environment can boost a brand’s appeal.…
Read more
Sustainable Promotional Products – 3 Steps
Here’s three steps to make sure your next activation is done with sustainable promotional products. 1. Aim for Quality over Disposability – The purpose of promotional products is to increase…
Read more
Smoggys – True Blue Branding With a Heart
Whilst Australia continues to be gripped by one of the worst bush fire seasons on record, four Aussie mates have got together to give back. Fueled by a passion to…
Read more
Tread Lightly – The Shoe Made Entirely From Plants
As the war on plastic continues, one shoe company has shown that it is possible to limit our sustainable footprint. Literally.Native Shoe’s aptly named Plant Shoe is made from 100%…
Read more
5 Ways to Make Sure Your Giveaway Doesn’t Become a Throwaway
Using promotional products to ply your customers with pointless junk is a rubbish market strategy. Literally. Here are the top 5 ways you can manage a successful promotional marketing campaign,…
Read more
Have you joined the coffee cup revolution?
Reusable coffee cups are steadily taking over. Walk down any city street first thing in the morning these days and you’ll notice more and more commuters are doing their part…
Read more