Tour de Cure
Tour de Cure is a leading Australian charity dedicated to raising funds for cancer research, prevention, and patient support. Through inspiring cycling, walking, and corporate events, Tour de Cure has helped fund over 100 cancer breakthroughs. With a strong presence across Australia, the charity also partners with major retailers for in-store activations, broadening its impact and fundraising reach.
Industry
The Brief
For over a decade, Tour de Cure has trusted Inck to supply high-quality merchandise that supports their fundraising initiatives and events. From runner and walker shirts to hats, handballs, and other accessories, Inck has played a pivotal role in equipping participants and supporters with custom-branded items. The goal has always been to create products that not only unify event participants but also enhance fundraising efforts through retail and promotional activations.
solution
Inck has provided a range of thoughtfully designed, high-quality merchandise tailored to Tour de Cure’s diverse events. The apparel and accessories, including moisture-wicking performance shirts and durable hats, ensure comfort for participants tackling long-distance rides and walks. Meanwhile, engaging promotional items like branded handballs have supported fundraising initiatives, helping Tour de Cure extend the reach of its awareness campaigns.
The longstanding partnership between Inck and Tour de Cure is built on consistency and a shared commitment to making a difference. Inck’s ability to deliver premium, on-brand merchandise—on time and within budget—has ensured that Tour de Cure can focus on their mission while maintaining a strong, recognizable presence at events and activations nationwide.
The Results
Year after year, Tour de Cure continues to return to Inck for their event merchandise, a testament to the quality, reliability, and impact of the products. The collaboration has contributed to the charity’s successful fundraising efforts, helping to generate awareness and support for cancer research. Whether through the performance apparel worn by participants or the promotional merchandise that engages the public, Inck’s role has been instrumental in helping Tour de Cure create meaningful connections and drive their mission forward.
The Lessons
The decade-long partnership highlights the importance of consistency and quality in branded merchandise for charity events. By aligning product design with the needs of the cause, Inck has demonstrated how merchandise can be more than just an accessory—it can be a powerful tool for awareness, fundraising, and community engagement. Tour de Cure’s continued trust in Inck underscores the value of strong supplier relationships in achieving long-term success.
