JLL 12 Days of Christmas
JLL (Jones Lang LaSalle) is a global real estate services company, providing expert solutions in property management, investment, and workplace strategy. As part of their annual engagement initiatives, JLL hosts a 12 Days of Christmas promotion, designed to bring festive spirit to employees and clients while reinforcing the company’s brand identity.
Industry
The Brief
JLL approached Inck to execute a large-scale merchandise activation for their 12 Days of Christmas campaign. Inspired by the classic Christmas song, the campaign required themed gifts that aligned with the custom lyrics while integrating supplied artwork. With over 7,500 items needing to be delivered across 12 different sites, the challenge was not just in curating the right products, but also in ensuring flawless execution within a tight timeframe.
solution
Drawing on experience in large-scale activations, Inck worked closely with JLL to recommend creative, high-quality merchandise that seamlessly fit the campaign’s theme. The standout items included:
- A reversible bucket hat – a crowd favourite that combined practicality with fun, designed to suit the campaign’s aesthetic while offering versatility.
- A premium stubby cooler – the perfect summer accessory, ensuring recipients could celebrate the season with a cold drink in hand.
- A stylish apron – a well-crafted, functional item that tied into the festive giving spirit of the campaign.
By carefully selecting items that aligned with the 12 Days of Christmas concept, Inck ensured each gift was not only engaging but also memorable. Beyond product selection, Inck expertly managed logistics to ensure timely distribution across all 12 locations, guaranteeing that each day’s activation rolled out smoothly.
The Results
The 12 Days of Christmas activation was a resounding success, with the reversible bucket hat emerging as a standout hit among recipients. JLL’s campaign ran seamlessly, with all 7,500+ items delivered on time and in perfect condition. The carefully curated merchandise elevated the experience, reinforcing JLL’s festive branding while providing high-quality, thoughtful gifts to employees and clients.
The Lessons
This project highlighted Inck’s ability to deliver creative solutions while excelling under tight deadlines and complex logistics. By understanding the client’s vision and going beyond the brief, Inck ensured JLL’s 12 Days of Christmas was not just another corporate promotion, but a memorable and engaging experience. The success of this activation further reinforced Inck’s reputation as a trusted partner in executing large-scale, themed merchandise campaigns with precision and creativity.
