Common mistakes in your Merchandising Strategy
When it comes to branded merchandise, even the smallest mistake can cost you opportunities to connect with your customers. Whether you’re a start-up launching your first merch line or a…
Read moreThe Inck Spot
What You Can Learn from the KPMG Airforces
Key Takeaways Employee engagement programs build loyalty and enhance workplace culture. Merchandising initiatives, like custom apparel, create a sense of unity within large organisations. Strong internal branding contributes to external…
Read more
Emerging Trends in Custom Branded Merchandise: What to Expect in 2025
The world of custom-branded merchandise is transforming rapidly, and as we look ahead to 2025, several key trends are emerging. With the rise of new technologies, shifting consumer behaviours, and…
Read more
Maximising Brand Impact: The Psychology Behind Promotional Products
In today’s competitive marketplace, promotional products remain a powerful tool for building brand awareness, engaging consumers, and driving loyalty. But what is it about certain products that make them resonate…
Read more
What Rock Band T-shirts from the 1970s can teach us about brand merch
The 1970s rock band T-shirt is more than a vintage piece of clothing—it’s an icon of music culture and a powerful lesson in brand loyalty. From Led Zeppelin to Pink…
Read more
The Perfect O-Week Merch Pack: Building Strong Student Connections
Orientation Week (O-Week) is one of the most exciting times for new university students. It’s their first real glimpse into campus life, where they meet new people, explore the grounds,…
Read more
How QR Codes are Revolutionising Merchandise Marketing
QR codes are quickly becoming a useful tool in branded merchandise, offering brands an impactful and interactive way to engage with their audience. By integrating QR codes into merchandise, brands…
Read more
3 Must-Have Items for your next Summer Activation
Get ready for summer activations with three essential promotional items: custom towels, cooler bags, and personalised water bottles that perfectly blend functionality and fun. As the weather warms up…
Read more
Hot or not? Artist collabs
The Power of Promotional Merchandise Collaborations with Artists and Celebrities Collaborations between brands and artists or celebrities are reshaping the landscape of promotional merchandise, creating bespoke products that stand out…
Read more
From Recognition to Retention: How Branded Merchandise Can Drive Employee Motivation
It’s not always possible to offer a pay raise, so if you have a good culture, consider adding an Employee Recognition Program that is a combination of verbal recognition and…
Read more
Connecting Through Merchandise: The Key to Lasting Brand Impact
In our fast-paced, distraction filled world, branded merchandise stands as one of the most powerful tools to create lasting bonds. Your merchandise is more than just a product with a…
Read more
Five Zero-Waste Merch Ideas for your next campaign
Zero waste is a tricky term but if you think of it in relation to avoiding landfill and creating items with materials that can be reused, you definitely have options,…
Read moreConfused about promotional product safety?
Download our FREE Guide – ‘The Ultimate Guide to Promotional Product Safety’.