5 Ways to Activate with Promotional Merchandise
Activating a brand is all about forming an emotional connection with your customer. Promotional merchandise provides you the perfect opportunity to do just that in a cost-effective and meaningful way.…
How to Create a Range of Branded Merchandise to Fit Your Budget
There’s no doubt that branded merchandise can be a great way to promote your business. But if you’re not careful, it can also be a great way to burn through…
Button Batteries – Mandatory Safety Standards Take Effect in June ?
It’s been six years since I posted this CHOICE article on the danger of button batteries. Hearing that 3 children had died and many more had been seriously injured after…
Election Merchandise – 5 Ideas Worth Stealing to Make Sure YOUR Business Gets Their Vote.
The best political campaigns usually come with a catchy slogan and a memorable piece of merch. An iconic cap, a coveted t-shirt or a badge from way back that still…
‘Tis the Season for Festive Activations
Christmas can be the hardest time to get your customers’ attention. christmas activation So, how do you find cut through at the most competitive time of the year? For the…
Spoilt for Choice? Why TOO Many Promotional Products might be your problem
Did you know? The more options people have, the more likely they are to be disappointed in their choice. Which might explain why dating apps aren’t the magical one-stop solution…
Are these Promo Products Hot ?or Not ? ?….. You Decide.
A product that might be promotional gold for one customer, could leave another with reputational egg on its face. This month we check out a selection of promo products and…
Promotional Umbrellas – 3 Brilliant brolly innovations that we wish we’d thought of.
Whilst umbrellas have been around for roughly 4000 years, in our lifetime at least, the basic model and premise (u-shaped and protective) hasn’t changed that much. promotional umbrellas Until recently…
What was in the 2022 Oscars Gift Bag*? $140,00 worth of Merch!
Whilst this year’s Oscars are likely to be remembered as ‘the one where Will Smith slapped Chris Rock’, our favorite part is getting the tea on what promotional merchandise the…
Corporate Gifting – The 2021 Guide to Getting it Right.
Since the pandemic, corporate gifting has been on the rise. With staff working remotely and clients only contactable over Zoom, finding a way to reach, support, appreciate and thank the…