3 Must-Have Items for your next Summer Activation

Get ready for summer activations with three essential promotional items: custom towels, cooler bags, and personalised water bottles that perfectly blend functionality and fun.


 

As the weather warms up and the end of the year approaches, it’s time for businesses to start planning their summer promotional campaigns. Whether you’re organising a product launch, prepping a staff gift package, or gearing up for a promotional activation in early 2025, choosing the right merchandise is key to standing out. Summer offers a unique opportunity to embrace fun, functional, and seasonal items that keep your brand top of mind for your customers. Here are three perfect items that fit the summery vibe and make a lasting impression on your audience that are available from Inck.

1. Custom Beach Towels: A Functional & Unique Gift

Towels might not be the first thing you think of for a summer campaign, but they’re a fantastic way to get creative with your merchandise. High-quality beach towels are not only functional during beach trips and pool days but also offer plenty of customisation options. With ample surface area, you can easily incorporate your brand’s logo, colours, and messaging, making it both a promotional item and a useful accessory.

Beach towels give off a tropical, relaxed vibe. Plus, because they’re so durable, your clients will be reminded of your brand for years to come. It’s a thoughtful gift that resonates beyond a single season and offers something different from the typical corporate gifts.

2. Cooler Bags: Fun Meets Functionality

A cooler bag is the perfect blend of fun and functionality, making it a go-to choice for summer activations. Whether your clients are headed to a picnic, beach outing, or a summer BBQ, a branded cooler bag will keep them stocked and prepared for their adventures. It’s an ideal combination of practicality and playfulness—two key factors in any summer campaign.

Inck offers high-quality cooler bags in a range of styles and colours, with numerous personalisation options. From compact designs for smaller gatherings to larger bags ideal for family trips, there’s a cooler bag for every need. It’s an item that doesn’t just promote your brand but actively becomes part of your client’s summer experience.

3. Custom Water Bottles: Stay Hydrated, Stay Branded

Water bottles have become a staple in promotional merchandise—and for good reason. In the heat of summer, staying hydrated is essential, and a stylish, branded water bottle can go a long way. Water bottles fit seamlessly into the summer vibe, whether your clients are working out, enjoying outdoor activities, or just staying refreshed throughout the day.

The versatility of water bottles also makes them incredibly easy to customise. From sleek stainless steel designs to colourful, BPA-free plastic options, there’s no shortage of styles to choose from. You can opt for eco-friendly materials to align with sustainability trends while offering endless personalisation opportunities. Whether it’s laser engraving or full-colour printing, custom water bottles can prominently feature your brand, ensuring they become a daily essential for clients, staff, or event attendees. Keep your eyes peeled because Inck will soon have some new water bottles just in time for Summer! (But for now here’s a sneak peak).

 


Final Thoughts: Plan Your Summer Activation Now Now’s the time to start thinking ahead and locking in your summer merchandise. These items aren’t just functional—they embody the summer spirit while keeping your brand at the forefront of your client’s minds. Whether you’re launching a new product, rewarding staff, or building brand awareness through a promotional campaign, these must-have items are a sure-fire way to make your mark.

At Inck, we source and customise top-tier products, helping you create memorable and effective brand experiences. Ready to get started? Let us handle the entire process, from design to delivery, so you can focus on what you do best.

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